Spring into Cause Marketing
Cause marketing has gained a lot of momentum over the past decade because it allows brands and nonprofits to target a shared audience and leverage resources and synergies for mutual gain. The Product Red campaign is a prime example. As we look to expand our fundraising and cause marketing efforts, we are delighted to welcome Isabelle Jetté to the Futures and Options team as our Marketing and Development Manager. Isabelle is a seasoned marketing strategist who comes to us from New York-based agencies LeadDog Marketing Group and Mirrorball, where she worked with an array of clients including O, The Oprah Magazine, Big Brothers Big Sisters, Stonyfield Farm, NASCAR and Stolichnaya.
With Isabelle on board, we're excited to tap into the visibility and fundraising potential of cause marketing. In the coming months, we will identify initiatives that will galvanize existing constituencies and new supporters alike and produce a win-win for our partners, Futures and Options and NYC teens.
If you would like to explore cause marketing opportunities with us, please contact Isabelle Jetté at 212-601-0002 or firstname.lastname@example.org – and be on the lookout for some great cause marketing projects in 2011.
More about Isabelle-
Isabelle helped launch and sits on the advisory board of ocean conservationist Fabien Cousteau's Plant A Fish. Prior to moving to New York, Isabelle worked at the National Arts Centre, and held positions in market research, corporate sponsorship and festival programming. A native of Ottawa, Canada, Isabelle completed her music studies at the University of Ottawa and obtained her MBA from the University of Chicago.